What are the most important elements your blog be equipped with to make sure it’s performing to its maximum potential? We’re nearing the conclusion of “The Right Foundation to Build Upon” section of our series, Building a Successful Blog. This section of the program is where I want to focus some of our attention on just a handful of design elements of your blog.
These are some of the critical components I feel they are necessary for building a successful blog. A majority, if certainly not all, of them are derived from my own experience over the past four years. There are also those parts which I received from my twitter followers when I asked them the similar question. I know you are thinking, “why are we talking about this here?” The reason is that I would like to. Two, before you begin to design it is essential to understand the requirements you require for your design. Knowing this will help the initial design process more smoothly. Your design firm will appreciate the fact you considered these things now and not in the mid-way through the design process.
If there are any concerns you should be aware of when you are considering what your blog is going to appear like and how it’s going to function they would be:
- What will this do to your readers’ experience?
- Can your readers find what they are looking for?
- Do your readers feel comfortable participating in the discussion you’re promoting through your website?
- If your readers are looking to contact you, will they?
- If they wish to sign up will they be able to subscribe be easily find?
- Are you giving them what they want?
1. Search Option
One of your goals as a blogger should be to continue to have your visitors to your site. It is important to keep them engaged and reading the most of your blog posts as you can make your readers. And if they can’t find it, they’ll be forced seek it out somewhere else. To help your readers find the information they require, you should provide the search bar at on the front of your website. Many, if certainly not all of the blogging platforms have the ability to add this to your blog , especially if you are a DIY-oriented person. Make sure you include the information. If you’re working with a design business and if they are any excellent they will add this for you , without needing to ask.
2. Contact Information
Even if you don’t provide the readers with an address with a physical address or phone number, you must to make it possible for your readers to contact you. This can be done by using a variety of methods. There are instances when I may include my email address in the content so that readers can get in touch with me regarding the particular article if they’d like. The primary component we utilize to display our contact information can be found on our Contact Page.
In my contact page, I offer my address in physical form, the networking and social media services I use, and there’s also a contact form. The contact form comes to me via email after it is filled in by a user. If you’re a business or a professional services firm How can your clients reach you? Make sure you offer them the many options you can. One of the goals you have as a company or business is to find leads. You must find a way to do this.
3. Call to Action
Together with along with “Contact Information” discussed in 2. is called an Call to Action. In addition, if you’re an organization or service company, isn’t one your goals in your marketing plan to gather leads? Call to action messages can aid you in this.
You’d like to entice your readers to call your company, request rates, sign-up or buy from you. A call to action could be an invitation to sign up for your free newsletter or ezine that you send to your customers. The call to action could be just a simple form for them to request details about a product you’ve just launched. The options for using a “call to action” are truly endless.
Furthermore, if you’ve done it properly, you’ll be building a list of individuals who have signed-up to receive emails from you. Take advantage of this tool to further your marketing strategies.
4. Subscription Options
This is one of those elements that should be towards on the front of your website and easy to find. Make it easy for your readers to either subscribe via RSS or Email. Why are they both? Because there are still some who aren’t aware of RSS or even comprehend it. Everyone knows about email. We provide both options on every blog that we build for our customers. And I don’t care which the readers choose to use. The most important thing is to ensure that it’s very visible and easy to sign up for. Don’t include a long list of those subscription option buttons in your site. First off, they are snobby, and you do not have to use them. If you choose to use the universal button and burn your feed via any of these feed services you will be able to select the option they want.
Another thing we do is to provide a link to a brief video explaining what RSS is. While there are many readers of blogs, the usage and understanding of RSS isn’t as good as it is supposed to be. This is the reason you must provide a description of what RSS is and the ways they could benefit from it.
5. Categories (Your blog’s Index)
The categories you have to have on your blog are those of your blog’s index. The sidebar section should be towards the top so it is easy to find. And you should try to limit your categories to no more than 20 categories. (Yes I am aware that we have way too many categories on Blog For Profit). Every blog post should have the appropriate category. (One category is the best. If you must assign additional “tags” to your post, then use Tags and not more than one category). This allows your readers to discover these topics using categories in the same way as for an index. You could also create a table with content. In addition, if someone is looking for information about a blog then they’re likely going to utilize the categories just like an index. They will be using categories before using any archive calendar. This is the reason I am not a huge fan of archives calendars on blogs. I find them to be a waste of space.
Certain bloggers place their categories at the sidebar or on the top of the page. This is fine if your blog is well-established and has 1000’s of users. But for a fresher blog, place them in the sidebar so that they can be easily located. Using categories is another way we can keep our readers in our blogs for longer. They might not just visit the blog that brought them there. They could also search for more posts on that issue or even a different one using your categories to find the post.